WE DO MARKETING THE RIGHT WAY
MGA MEDIA
MARKETING AGENCY
Consulting
Our consultancy practice will help you attract the right clients and help you keep the ones you’ve earned.
Content Marketing
We add real value to your business through expertly crafted stories that connect you with your audience.
Storytelling
To cut through all of the noise nowadays, you need a compelling story.
Social Channels
To help grow your business, we spark meaningful conversations with your customers.
At MGA media, we have the solution.
We do not claim to listen to social media—rather, we monitor social media in a way that’s specifically tailored for our clients. We get the coverage they need, and in their strategic and targeted geographic regions. Even further, we provide a report of the specific coverage produced by PR agencies for their brands.
We provide PR agencies and marketing agencies with exactly what they need to illustrate the value their clients and partnerships have produced for them. We track social media conversations that are directly relevant to brands—including hashtags, mentions, and text/audio/visual content that mention the brand either directly or indirectly.
Social Media Monitoring
1. What is social media monitoring?
Through social media monitoring, a process that records and analyzes brand exposure on social media platforms, brands can now strategically assess how effective their partnerships with social media influencers (SMIs) are—and if their marketing and engagement efforts are producing meaningful results. As clients need to ensure that value is continuously generated for their brands and products, today’s social media often makes it extremely challenging to monitor such coverage, particularly considering the growing use of time-sensitive and disappearing posts like Instagram Stories and Snapchat.
To put it simply, social media monitoring is the eyes and ears of social media – it not only views every angle of exposure, but it listens to and captures brand coverage while also analyzing and presenting its findings in sophisticated and engaging reports that are easy to understand.
2. What is a social media monitoring report?
A monitoring service is expected to produce value-added reports that summarize and analyze the social media engagement of client brands. These reports need to detail, classify and analyze each post that mentions its designated brand. The ROI and dollar value must be accounted for and calculated with accuracy and efficiency.
3. What are the best tools for social media monitoring?
There are numerous listening tools for social media available, but they all share the same downfalls that limit their usefulness in social media monitoring: (1) they are not efficient, (2) they do not monitor time-sensitive stories on Instagram and Snapchat, and (3) their value of service falls far below the actual price they charge for such services. As you research the best methods and tools for the best social media monitoring options, you’ll inevitably come across articles that tout ‘The Best 10 Social Media Monitoring Tools,’ or ‘The Five Top Ranking Social Media Listening Services.’ Stay informed—and ask yourself the following four questions:
- Are these tools relevant to my geographic target?
- Are these tools efficient in capturing the coverage PR agencies produce for their client brands?
- Do these tools capture all types of social media posts, including Instagram Stories and Snapchat?
- Do these tools offer high value for the money?